The Premier Writing Organization On
California's Central Coast
Welcome to SLO NightWriters


SLO NightWriters General Meeting

Tuesday, November 9, 2021

Critique Group Round Table, 5:15 pm

Presentation, 6:30 pm

Click HERE to join the Zoom meeting


Miguel A. Casillas-Gil

A Behind the Scenes Look at Earned Media to Build Your Brand

Getting the media's attention is just the first step when it comes to promoting your book or your brand through print, online, TV, radio, and podcast interviews. How you leverage your media successes is the real key for getting the most mileage out of the power of the media.

After all, you can’t just wish and hope the right people will see your great interview or notice your quote in a magazine. You gained enormous credibility when the media recognized that you have something important to say. Now It’s up to you to incorporate those media appearances into your marketing and let people know that when the media needed someone who could speak with authority on your area of expertise, they turned to you.

Miguel Casellas-Gil, Creative Director & Strategist at Advantage Forbes Books, will take you behind the scenes and show you how PR professionals get the media's attention and leverage the results.

About Miguel Casellas-Gil

Miguel Casellas-Gil is a vibrant, creative, and passionate communications specialist with over 15 years of public and media relations experience.

Prior to joining News & Experts (Part of Advantage Forbes Books), Miguel worked in public relations for over a decade, managing national and international clients, including Fortune 500 companies, government agencies, and not-for-profit organizations. 

At News & Experts, Miguel has helped authors and professionals in multiple industries build and amplify their personal brand and authority through the power of the media.  

As the Creative Director and Strategist, he oversees the creative strategy and execution of publicity campaigns, generating results with the most important news organizations in the US like The Wall Street Jou
rnal, Forbes, The New York Times, CNN, and Fox.  Around the globe, Miguel has developed relationships with editors, journalists, and producers in The Times & Sunday Times, Financial Times, Capital, South China Morning Post, The Daily Telegraph, CNBC Asia, and Bloomberg Asia.

Miguel holds two bachelor's degrees, one in Marketing from the University of Puerto Rico and the second one in Corporate Communications from the Interamerican University of Puerto Rico.

Round Tables Critique Sessions begin at 5:15 pm

Terry Sanville will be here to critiqe your work

To have your work critiqued, send your submission to Terry Sanville at by the Saturday before the meeting. Then log in to the meeting a few minutes before 5:15 pm.

Please keep your submission to two pages, typed, 12-point font, double spaced. This is a great—and safe—way to see what the critiquing process is all about, to get valuable feedback from an established writer, and to practice reading your work to a small audience

This is an opportunity to get feedback on your work in progress and practice your constructive critiquing skills. It is also a great way to get to know other writers in our group.

Visitors are welcome; you do not have to provide a submission to participate. 

I hope to see you there.

Steven Mintz, PhD

Program Director SLO NightWriters.

Professor Emeritus

California Polytechnic State University

San Luis Obispo, CA 93407

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