You hear it all the time: Everybody's so busy.

Hence, if you want audiences to read your feature story, blog post or novel, you'd better grab their attention immediately. 

Pat Pemberton will discuss how a descriptive, anecdotal lead can draw readers into a story, intrigue them and—most importantly—keep them reading!

As a former award-winning journalist, Pat Pemberton's stories took him to death row, behind the scenes of rock concerts, and on the back of a bull. As a reporter for the SLO Tribune, his features appeared in major newspapers nationwide, including the MIami Herald, Seattle Times, Chicago Tribune, and Houston Chronicle. As a freelancer, his stories appeared in Rolling Stone, AOL Music, Indianapolis Monthly, Surfer's Journal, and California Lawyer. 

He has appeared in true crime shows on Oxygen, the E! channel, and Investigation Discovery. 

After transitioning to the public relations and marketing world, he now heads communications at Cal Poly's Orfalea College of Business, where he continues to share stories.

5:15 pm (PDT) Critique Group Round Table